People Directory
Belinda Daly
Head of Shopping Centre Marketing
AMP Capital
Luke Brown
Managing Director
WE ARE AFFINITY
A TECH-DRIVEN MEDIA & ADVERTISING AGENCY.
Creating brand affinity doesn’t happen in one step. It’s a courting process. A process we call Considered Purchase™. Establishing a personalised connection with people over a series of tailored interactions.
This may include a tech platform, a TV commercial or even inspire new product innovation. But with technology continually changing how people engage, you can be sure it’s always a deeply considered approach.
In fact, everything we do relies on data and the real-time information we unearth - because to change human behaviour, we must first understand it.
Fuelled by understanding, we shape these learnings into intelligent creative communications. Snowballing influence with every interaction we ultimately build brand affinity, the sum of every touch.
