Webinar Episode 1: How to get buy-in for personalisation and experimentation

Optimizely Experimentation Insights Tour

Watch Kim Hann from SapientRazorfish & Dan Ross from Optimizely discuss how to implement an experimentation platform that integrates with your overall ecosystem. You'll learn:

• How to get buy-in and sign-off for your business case
• How to prove the value and impact to the bottom line
• How to understand what's next on the personalisation journey