Optimizely Webinar Episode 6

Watch Matt Pezzimenti -- CEO at Conversion Kings, and Kristin Rohan -- Marketing at Optimizely in our latest webinar from the Experimentation Insights Tour -- "Analyse: How to Structure Your CRO Programme for More Predictable Lift”

Finding what your customers are sensitive to, then iterating on those learnings in your CRO programme is the key to dramatic lift.

Watch and learn why one winning experiment isn’t enough to solidify your CRO programme.

We’ll cover:

• How to create predictable uplift in your current programme
• How to analyse testing results to create a true experimentation programme
• Understand the missing fundamental everyone makes when analysing test insights